The Importance of Having Your Own Domain Name

Every business wants to be taken seriously and so does every business website. But how can you be taken seriously if you do not even own your own domain name? Here are several reasons why you absolutely need to own your own domain name if you intend to operate a successful online business.

There are many options available now for companies who desire to have a web presence. These options range from free to hundreds of dollars or more a month. The problem with all of the free or almost free options is you are just one more page in another company?s domain. You will be forced to accept advertising that may or may not be complimentary to your content and you will have little control over the site itself. For example, if you are selling a product and want to accept credit cards, you may be limited to using the merchant account of the domain owner.

In addition, no matter what limitations the website requires, you will also be handicapped by what your visitors will think.

For example, having your own domain name is expected by today?s internet savvy consumer. It says you are serious and that you have made a commitment to your business.

Having your own domain name also lends an element of permanence you otherwise do not have. This tells your visitors you will be around if there is a problem with anything they buy from you. One reason people are hesitant to buy online is they feel they never really know who they are dealing with. They worry that their credit card information might not be safe and they think that if anything is wrong with their purchase they will be stuck without any recourse.

Aldar Nagy is the author of The Business Startup Resource, which offers new business profiles, ideas, advice, and other resources to help you when you are starting your own business. The Business Startup Resource can be found at: http://www.businessstartupresource.com Check back often, new business profiles are being added all the time.

Source: http://www.1directory.net/internet-and-businesses-online/domain-names/the-importance-of-having-your-own-domain-name-14584.html

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